I Swear....

If someone is called a "bitch", will they eventually really turn into one if they hear it enough times? Like, psychologicaly, they'll just turn mean?
I hear that word so much that it's hardly even a "bad" word to me. Like, I won't cuss with the others, but I hear "bitch" so much, hardly ever directed at me, that I'm beginning to use it fluently in my head. I don't like it! I don't want to cuss! If I say it enought times in my head, I'll end up saying it outloud:(.